"Wearing fur is wearing Death"

This advertising campaign, that you can see in Paris and in most big French cities, is the new one that Brigitte bardot's foundation made to protect wild animals as well as pets. Her foundation, as associations are generally used to do about one month before Christmas, shows us a vicious campaign, almost violent, with shock images made to question people, even those who do not feel concerned by this topic.

When being fashion rhymes with death :

The aim of these ads is to make people aware of the fact that wearing fur is actually extremely cruel since, to make for example one fur coat, one need 10 seals. I let you imagine the carnage... This advertising campaign is based on the emphasis and... it works ! Don't you feel sorry for these animals killed for their fur ? What's more, it's not only cruel, the posters make the thing be sordid. According to me, this ad campaign is really striking ; you can't avoid it and walk on the street or the subway without noticing it. A huge photograph, purified, really beautiful, one animal which has just been killed, one armed person near the animal and 3 catchphrases, that is the way the poster works... Unfortunately, I can't find which publicity agency made this advertising campaign.

In addition, this advertising campaign is going to be declined on TV, on the radio, changed into postcards, and an advertising video film which lasts 12s will be made to be broadcast in 149 cinemas ! Still, for this occasion, a website was created : fondationbrigittebardot.

Christmas and Fashion :

If these ads rather show young adults wearing fur (plus an old hag...), it is not a chance. I think they are the first people to be reached by fashion but in time enough independant (contrary to adolescents) to think in a responsible way, so that they can stop buying fur clothes by themselves.

What's more, Christmas is coming soon. And Christmas makes arise christian instincts, such as empathy... Thus, we can see that people give more money to associations at this period of the year than during any other one !

In this way, at the same time, the SPA ("Société Protectrice des Animaux", ie Society For the Animal Protection) created an advertising campaign to push people to adopt an abandonned animal for Christmas. Not so stupid !...

At the moment, we can thus notice the proliferation od ads in favour of gifts to humanitarian associations... just have a look in the subway !

It remains to be decided if the economic crisis will not make people be less generous than the past years...