Do you know Gil Carlson ? He dealt for many years with Internet marketing.
I don't know why but to me he looks like a swindler. Anyway, here are 4 of his building blocks of websites secrets...
1# PERCEIVED AVAILABILITY: You have to be the one they need to go to for this product you offer. They must feel that you are the best or only one that has it! And, what about your design? Your color scheme? Your writing style? Even your website name?
2# YOUR AUTHORITY : What right do you have to be making those claims on your website? Why should you be believed? What about your location? If you are a film critic, a Hollywood location is instant authority. Of course you have to play up those locations on your website. Your authority could also be built on the quality of your products. Of course you have to let your authority be known on your website. Also consider featuring a celebrity spokesperson or someone skilled in your field. A column or a few facts from an expert will give you credibility.
3# VALUE, PERCEIVED VALUE: This means the right price for your particular audience. Of course there are things you can do to make the values easier to perceive. How? You tell them! Explain to them what a deal they are getting. Compare to other sellers. Explain why if you have low prices on some items. Or maybe you have regular prices, then weekly specials. Give reasons.
4# SATISFACTION, PERCEIVED SATISFACTION: Since they aren’t buying in person, as in a store, they need to be convinced. You have to convince them that you are going to live up to your end of the bargain and that your products and service are what you say they are. That powerful guarantee is so important. Explain how important customer satisfaction really is to you. How you live and breath customer satisfaction.
>> Finally, I would like to say this looks like a hypocritical way to make money selling products even when you do not believe in them !
Let's salute this world of hard consumerism : Heil !
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