Are SMS appropriate for "proper" communications ?

Let's discuss the matter about using the SMS text messaging alert.

Some people think that SMS text messages are used only for the "most inconsequential messages". Was Barack Obama right to use them to lead his campaign ?

This constitutes a very innovative way to communicate on his campaign and to make people aware of what he is doing. Indeed, tgaks to this strategy, he can catch the attention of young people. It is the world's most widely used data application (globally twice as many people are active users of SMS text messaging on their phones, than the total number of internet users).

So, we now know that the Obama campaign collected millions of cellphone numbers from interested voters (and media) and promised to send the official announcement of the Vice Presidential pick first to those voters. Sounds like a clever bit of using high tech, a gimmicky PR campaign to increase attention and interest in the VP pick, and to create suspense and anticipation to the selection (and dominate the news cycle prior to the announcement).

We know that SMS texting is definitely in every country adopted by the youth first. Imagine one moment that a simple SMS can influence voters behaviour ; this sounds crazy. A study by the University of Michigan and Princeton University, covering 4,000 cellphone users in America, found that when a prospective voter is contacted via SMS text messaging alert/reminder on election day, the likelihood of voting increases by 4.2%.